10 ways to Increase your Audience on DeviantArt
When you are part of a community for an extended period of time, you notice certain patterns emerge.. In my humble opinion DeviantArt is the greatest online gallery because of it’s huge scale and diversity; but how do you get noticed in such a huge playing field? Here is a short selection of useful (and not so useful!) tips for increasing your audience within the world’s largest art community.
10. Thanking for Follows
As with anything in life, you get back what you put in. Aside from being a big part DA ettiquette, thanking other Deviant’s for their support will generate further conversation. Online promotion is built upon relationships and interaction – and the plus side to this tip is that you can discover new art in the process.
9. Commenting on Art
Yes DA regulars, I know this is obvious! There are many great artists on DA who are not reaching their potential audience because they submit a piece then drop off the grid for a month, only interacting when they upload again. To harness the full benefits of DA, being a part of the community is key – taking interest in the work of others will get the dialogue going.
8. Be Incredibly Hawt
Are you downright sexy with a provocative DeviantID? Well congratulations – you are automatically guaranteed page views, +favs and comments on your works! If you are a good artist as well as being drop dead gorgeous, you will multiply this audience by a factor of 10. (This one should be taken with a pinch of salt!)
7. Submit Art with Eyes or Winged Things
There are certain visual styles, that for whatever reason will always yield plenty of traffic and interest. Eyeballs is one of them. So’s stuff with wings. So’s anything with Deathnote. Or Dr Who…. Ok, you get the idea; because of the demographic, there is a substantially larger audience for certain themes / styles. If you are going to hit a popular (but well worn) topic; at least do it with some pizzazz or put a spin on it!
Heres one for the photo manipulators: find a stock image of a ridiculously sumptious alternative chick bending over, apply a couple of filters and watch the +favs roll in. This is actually a scientific fact; the more provocative the buttcheeks, the greater the success. If you are working with your own raunchy stock and you happen to be incredibly hawt as outlined in the point above, then expect the traffic to reach stratospheric, unmanageable levels.
5. Provide Resources
Helping out fellow Deviants by sharing your expertise or personal resources is very noble way of increasing your audience. Providing stock, submitting News articles, tutorials, brushes, renders or anything that others may find useful in their creative practice is a great way to make friends and get the conversation going. Your resources can help others solve their problems, and that’s what the Internet is all about
4. Carve out a Niche
DA is choc-full of little micro communities that share similar interests and enjoy producing art in a certain niche. Developing a signature style is a great way to advance your creative practice, but can also bring you closer to others whose work is thematically linked. Don’t be afraid to diversify your output though, much can be learnt from straying into the unknown.
It’s unfortunate to say, but Ive crossed paths with some immensely talented people that turned out to be complete dicks. The ego takes over in some cases, and sometimes accomplished artists address their peers with condescension, or even worse contempt. It is fair to say that I lost interest in their creative output once I realised they weren’t a very nice person. DeviantArt is one of the very few places online where the vast majority of people are very decent, let’s keep it that way.
2. Upload Content
DA is driven by the users, without content – there is nothing. Maintaining a fairly consistent stream of uploads will keep your gallery fresh and maintain conversation with those interested in your work. An active gallery can generate many opportunities, push your work to the forefront and keep your name relevant. Plus it’s fun receiving honest critique from your peers.
1. Be the Best in your Field
If you prove to be the most innovative, accomplished artist within your chosen field – 10 times out of 10 the work will do the promotion for you. At times you will encounter artists that forego the promotional tactics above because quite simply their work is phenomenal; they focus purely on developing their craft and produce increasingly succesful work.
Do you have any DA pointers or quirky observations? Feel free to share in the comments section below.
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Image Credit: Official Fella 5, from DeviantArt